BlogAttribution

How to choose the right attribution window

An attribution window is the time period between when someone sees your ad and when you give the ad credit for their conversion.

Facebook defaults to 7 days post-click, 1 day post-view. Google defaults to 30 days. Your analytics platform might use 90 days.

Which is correct? All of them — and none of them. The right attribution window depends on your product, your customer journey, and what question you're trying to answer.

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