Why MMM is making a comeback in 2026
After a decade of last-click, marketers are rediscovering Marketing Mix Modeling. Here's why.
MARKETING ANALYTICS & AI
Bring clarity to every dollar of marketing spend.
Measure what's working across every channel — Marketing Mix Modeling, ROAS, attribution and incrementality, in one platform built for calm, data-driven decisions.
500+
Marketing teams
$2.4B+
Ad spend measured
32%
Avg. ROAS improvement
Overview
Channels
MMM
Reports
Total ROAS
4.32×
▲ +0.18
Spend
$2.41M
▲ +8.4%
Incremental rev.
$10.4M
▲ +12.1%
ROAS by channel · last 30d
Paid Organic CTV
WHAT BCONIC DOES
Measurement that finally adds up.
Six integrated modules that work together — or one at a time.
Marketing Mix Modeling
Measure the impact of every channel — paid, organic, brand, offline — without third-party cookies. Understand true incrementality across your entire funnel.
Learn more →ROAS & attribution
Move past last-click. See incremental revenue by campaign, creative, geo and audience. Multi-touch attribution that accounts for view-through and brand lift.
Learn more →Incrementality testing
Run geo-lift and holdout tests to validate your models. Prove which spend drives real growth versus correlated conversions.
Learn more →Unified reporting
Calm, scheduled reports and proactive alerts. Your team sees changes before the CFO asks. Export to Slack, email, or your BI tool.
Learn more →Budget optimization
See diminishing returns curves for every channel. Reallocate spend to maximize incremental revenue, not vanity metrics.
Learn more →Data unification
Connect Google Ads, Meta, TikTok, Shopify, GA4, and 40+ sources. One source of truth for marketing performance.
Learn more →500+
Marketing teams trust Bconic
$2.4B+
Ad spend measured annually
32%
Average ROAS improvement
15min
Average time to first insight
“
Bconic gave our marketing team the same conviction the finance team has had for years. Every channel is finally measured — and we trust the number.
SR
Sara Rose
VP Growth · Northwind Apparel
RESOURCES
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