ABOUT BCONIC

Big convictions about marketing measurement.

We got tired of watching marketing teams make decisions on bad data. So we built the measurement platform we wish we'd had.

Why we started this

We watched the same problem from every side of the media buy: at agencies, at brands and at ad platforms. Privacy changes broke attribution, cookies were on their way out, and marketing teams were left guessing which spend was working.

The alternatives didn't help most teams. Traditional marketing mix modelling meant a long consulting engagement and a data scientist to build and maintain the models. Doing it in-house meant hiring that expertise yourself.

So we built Bconic: marketing mix modelling and multi-touch attribution that a marketing team can set up on its own. No data scientist, no specialist expertise. You connect your data and the platform does the modelling.

20+

Marketing teams trust Bconic

$100M+

Ad spend measured annually

2023

Founded in Toronto

Independent by design

Bconic is not affiliated with any media seller. We take no revenue, commissions, kickbacks or perks from the platforms and publishers we measure.

Our customers pay us, and they are the only people we answer to. When the numbers say a channel isn't working, we have no reason to tell you otherwise.

The team

We've sat on every side of the media buy — agency, brand, and platform — and built Bconic to be the measurement partner we always wished we had.

Christina McGirr

Strategy

Having worked brand, platform and agency side (including running her own agency), she knew there had to be a better way to measure what’s working. Now with Bconic, she helps marketers measure, model and understand effectiveness with confidence.

Dilshan Kathriarachchi

Product

Dilshan has spent 15+ years building adtech, including some of the first demand-side advertising platforms. He was CTO at Addictive Mobility and CTO at EQ Works, both of which went on to successful exits.

Shenali Pathirage

Accounts

Shenali's background spans measurement and agency work for major CPG brands, at Nielsen, Ogilvy and Kinesso. She knows what agency and brand teams need from a platform, and makes sure they get it.

What we believe

Your data, your call

Your data belongs to you. You shouldn't need an outsider's permission, blind trust, or a ransom payment to put it to work. We give you an independent read on what's working and leave the decisions where they belong: with you.

Simple, never simplistic

The complexity is our job. We handle the modelling and turn it into something you can act on, without missing what matters. Our results come with confidence levels and a plain explanation of how far to trust them, and if something affects the integrity of your data, you'll know.

Outcomes over outputs

Having data is not the same as using it. Numbers earn their place when they're analyzed, explained, and tied to real business results. We measure lift against the outcomes you care about, not activity for its own sake.

Rigour shouldn't be a luxury

Serious measurement used to mean enterprise budgets and a team of statisticians, because it's easy to get this kind of work wrong in ways that are hard to catch. As speed-to-insight becomes what separates the businesses that compete from the ones that guess, we build to a scholarly standard and price it so growing teams can say yes.

Headquartered in Toronto

Bconic was founded in Toronto in 2023 and is headquartered here. We work with marketing teams across North America.

Bconic pattern in the shape of North America

See it for yourself

Book a demo and we'll walk you through the platform and your measurement questions.

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